How much does an ad cost on tiktok is based on an auction system where advertisers compete with other advertisers to display their ads at the closest cost per click (CPC) to the bid price they set? The ad price depends on your ad format, audience targeting, campaign duration, and ad space demand.

In-feed ads are shown within a user’s natural content feed and usually have a low CPM. However, the ad placement and ad creativity are important factors that can impact your overall advertising performance.

Determining How Much an Ad Costs on TikTok: Budgeting Tips

Top View ads are displayed in full video length when a user opens the TikTok app and are the most advanced ad type. These videos are not skippable and require a minimum daily budget of $65,000 to ensure your brand’s ad is seen.

Branded hashtag challenges are a fun way to connect with users and create an interactive experience for your followers. These ad types feature a custom challenge created by your brand with an associated hashtag that encourages users to create their videos on the platform. The booking cost for a branded hashtag challenge can range from $130,000 to $160,000.

Branded effects are stickers, filters, or motion effects that can be added to a TikTok video to promote your brand and campaign. These ad formats are highly customizable and can help your business reach users who are most likely to convert into leads, shoppers, or engage with your content. In-feed ad cost is usually around $10 per 1,000 impressions, depending on your target audience and ad objective.