Search engine optimization (SEO) is a process that affects how search engines find and rank pages on the web. The goal of SEO is to help search engines deliver the most relevant results to searches on their platforms.
Do I need to pay for monthly SEO?
There are many different ways to approach SEO, but the best strategies are tailored for each unique business. Cookie-cutter approaches rarely provide the ROI that a dedicated team of experts can bring to your company.
The core elements of seo marketing solutions are search terms or keywords, search engines and the pages that appear in search engine results pages (or SERPs). Search engines are designed to deliver the best information on a particular topic, which they then organize and display using their algorithms.
As such, there are many things that impact a website’s visibility in search:
While it may seem simple enough, every search engine has its own proprietary algorithm and set of rules. For example, Google’s Hummingbird algorithm is a complex system that considers the context of a search instead of simply looking for matching words, which can lead to irrelevant results.
To make sure your site’s pages are well-optimized, we use several methods to improve the searchability of each page. This includes ensuring that your content is organized with structured data, which makes it easier for search engines to read and index. It also includes using keywords in your meta-titles and meta-description tags, making sure that your keywords are included in ALT text for images on your site, and optimizing the structure of your internal link architecture.