When looking for a google ppc agency, look for one that will be upfront with you about their minimum ad spend and management fees. These can be based on a percentage of your ad budget, a flat monthly fee based on an estimated number of hours required to manage your accounts, or a combination of both.

A great PPC agency will take the time to understand your business and your ad objectives. They will ask a million questions, conduct thorough independent research, and come up with an in-depth strategy for your unique needs. They will then share this with you and make recommendations based on their experience and expertise. The best agencies will be able to show you examples of their work that demonstrate they have the skills and resources necessary to achieve your goals.

How a Google PPC Agency Can Drive New Patients to Your Dental Practice

The best Google Ads agencies will always be searching for ways to improve your campaigns. They will test different copy, landing pages, and ads and look for data that shows them where improvements can be made. They will use this information to optimize your current ad campaigns and also build future ad campaigns that will be able to reach more of your target audience.

Look for a company that will take the time to develop and implement an effective Google Ads strategy for your specific needs. A company that just throws out a strategy without understanding your business or industry is like a doctor who doesn’t diagnose the underlying cause before prescribing a treatment.